App guides.
Twelve things we learned running our own apps. ASO, paywalls, retention, store fees and more, in plain words.
Scroll ↓App Store optimization
How App Store and Google Play search works, what to put in your title, subtitle and keyword field, and how to test your listing.
PaywallsPaywalls that convert
When to show a paywall, how to lay it out and how to use free trials to convert more users to paying subscribers.
RetentionKeeping the users you paid for
How to measure app retention by cohort, find your activation moment and bring users back.
RatingsRatings and reviews
When to ask for app ratings, how to reply to reviews and how to use reviews as free user research.
PushPush notifications
How to ask for push notification permission, what to send and how to measure the cost of every campaign.
DictionaryApp metrics, explained
MRR, ARPU, LTV, CAC, churn, conversion and D1/D7/D30 retention explained in plain words.
LaunchLaunching on the stores
How to test with real users, plan for App Review and launch your app on the App Store and Google Play.
Store feesWhat the stores take
What Apple and Google take from in-app sales, when the reduced rate applies and how to price for it.
CostsWhat an app costs to keep alive
Developer program fees, hosting, yearly OS updates and the hidden work of keeping an app alive.
SellWhat your app is worth
What buyers look at when they value an app, how apps are priced and how to get ready to sell.
AnalyticsTrack the events that matter
The core funnel events every app should track, how to name them and how to review them weekly.
PrivacyPrivacy and tracking rules
App Tracking Transparency, Apple privacy labels, Google Play Data safety and how to keep data collection lean.