Launching on the stores
A good launch starts weeks before the release date.
Test with real people
Use TestFlight on iOS and the testing tracks on Google Play to get the app into real hands early. New personal Google Play accounts must run a closed test before they can publish to production.
Plan for review
Apple reviews every build and update. Read the App Review Guidelines before you design login, payments and user content, since those are common reasons for rejection.
Launch day is a start
Ship with analytics, a support address and a way to collect feedback. Then release often. Momentum beats a perfect version one.
- Checklist
- Beta testers on both stores
- Store listing and screenshots ready
- Privacy policy and support URL live
- Analytics events tested before release