Track the events that matter
You do not need a hundred events. You need the ten that explain your business.
The core funnel
Install, onboarding complete, activation, paywall view, trial start, purchase, renewal and cancellation. With these you can see exactly where people drop off.
Name things once
Agree on event names and properties before you build. Renaming later breaks every chart you have.
Look every week
Pick one dashboard and review it weekly with the team. Decide one change, then check it the week after.
- Checklist
- Core funnel events firing on both platforms
- Event names documented
- Weekly review in the calendar