Paywalls that convert
Where and how you ask for money often matters more than the price itself.
Timing
Ask after people have felt the app work once. Many apps also show a paywall at the end of onboarding, while motivation is highest. Test both against each other.
Layout
Lead with what they get, not a feature list. Show the yearly plan first and state its price per month next to the monthly plan.
Trials
A free trial lowers the barrier, but only if the app proves its value inside the trial. Remind people before it ends. It builds trust and cuts refund requests.
- Checklist
- Paywall shown at a moment of success
- Yearly plan first, priced per month
- One clear call to action
- Restore purchases easy to find