Technology · Built in-house

Our own technology behind every app.

Our own stack. Proprietary tools and shared code built over 16 years of shipping apps. Every app we build, run or buy plugs into it from day one.

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01 / The ideaWhy we build our own tools

Most studios start every new app from zero.

We start from everything we have already built.

02 / Proprietary technologiesBuilt in-house
Growth

ASO Agent

Our own App Store optimization agent. It researches keywords, drafts and tests metadata and tracks rankings across markets every day.

Growth

Growth Engine

AI-powered creative production for paid ads, organic social and UGC. Ad variants are made and tested in batches, so winners are found faster.

Product

Shared Core

Shared, battle-tested modules for sign-in, payments, subscriptions, push and support. New apps launch on proven foundations.

Revenue

Paywall Lab

A framework for paywall layouts, pricing and trial experiments, built on what we learned monetizing our own apps.

Data

App Insights

One analytics model for every app from install to renewal, so decisions are made on cohorts and revenue.

Operations

App Ops

Release checklists, store compliance tracking, review management and monitoring of crashes and costs across the portfolio.

03 / How it compoundsEvery app makes the next one better
01.Learn

Test on our apps

New ideas are tried first on the 35+ apps we own and operate.

02.Build

Turn it into a tool

What works becomes a module, an agent or a playbook in the stack.

03.Share

Roll it out

Every app we build or run gets it, often in the same week.

04.Improve

Feed it back

Results from every app flow back and sharpen the tools.

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04 / What it means for youWhy clients care

Better apps, sooner.

Faster launches

Proven foundations mean less time on plumbing and more on your product.

Lower cost per feature

Shared modules turn months of work into days.

Growth from day one

ASO, creative testing and paywall experiments are ready before you launch.

Fewer surprises

Monitoring catches crashes, compliance issues and cost spikes early.

Better decisions

The same analytics model on every app makes the numbers comparable.

You still own your app

Your code and accounts are yours. Our internal tools stay ours and run alongside them.

05 / By the numbersSince 2010
200M+people reached by apps we designed, built or grew
200+apps launched
35+apps we own and operate
2010building apps since
06 / QuestionsStraight answers
Do we become dependent on your technology?

No. Your app's code, store accounts and data are yours. Our internal tools run alongside your app, and everything we build into your codebase is handed over with it.

Which apps use your technology?

Every app we build, invest in or acquire runs on it, including the 35+ apps we own and operate.

Can we license the tools on their own?

Today the stack is reserved for apps we work on. Tell us what you need and we will see what makes sense.

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