What your app is worth
Buyers pay for predictable profit they can grow, not for downloads.
What buyers look at
Profit over the last 12 months and its trend, how much traffic is organic, retention, review quality and how much work the app takes to run.
How it is priced
Apps usually sell for a multiple of yearly profit. Steady, growing, organic apps earn the higher multiples. Heavy dependence on paid ads or on one person lowers them.
Get ready early
Clean ownership of code, domains and store accounts, simple books and written-down processes all make a sale faster.
- Checklist
- 12 months of revenue and cost data
- Code, domains and accounts in your name
- Store accounts ready to transfer