We invest in apps
with our team.
Not just a cheque. We put a full product and growth team behind your app and take a share of it, agreed in writing before we start.
Scroll ↓Most apps do not fail for lack of money. They fail for lack of people who have launched, priced and grown apps before.
That is what we invest.
Product & engineering
Product lead, designer and native iOS and Android engineers working in weekly releases.
Growth that compounds
App Store optimization, paid acquisition and UGC creative on the same in-house tools we use for our own apps.
Monetization
Paywalls, pricing and subscription setups we have tested across more than 35 apps we own and operate.
Operating playbooks
Analytics, retention, store compliance and support. The boring parts that keep an app alive.
Two studios
Dubai and Copenhagen, working with founders across the US and Europe.
Send your app
Tell us about the product, the numbers and the team. Two minutes.
We take a look
We read every request ourselves and reply by email if we see a fit.
Agree the deal
Equity or revenue share, what we put in and what we expect, all in writing before work starts.
Grow it together
Weekly product rhythm and a monthly numbers review with the partners.
Apps we want to back.
A live app or a strong prototype
Something real people can use today.
Early signs of retention
Users who come back without being pushed.
A committed founder
Someone who owns the vision and is in it full time.
A path to revenue
Subscriptions, purchases or a clear business model.
A market we understand
Consumer, lifestyle, productivity, marketplaces and B2B tools.
Clean ownership
Code, brand and store accounts that belong to the company.
Do you invest cash?
Mostly we invest work and know-how: a team, tools and playbooks. In some cases we combine it with capital. We discuss it case by case.
How big a stake do you take?
It depends on the stage of the app and how much we put in. The share and what we deliver for it are agreed in writing before we start.
Do we keep control of the company?
Yes. You keep running your company. We work alongside you as a partner team.
Which stages do you invest in?
Mostly live apps with early users. A strong prototype with a committed founder can also work.
Do we need to be in Dubai or Denmark?
No. Most of the founders we work with are in the US and Europe. We work remotely with overlapping hours.