App Store optimization
Most downloads start with a search inside the store. ASO is how you show up for the right words and win the tap.
What the stores read
On the App Store, your app name and subtitle (30 characters each) and a hidden keyword field (100 characters) decide which searches you rank for. Google Play has no keyword field. It reads your title, short description and full description instead.
What people read
Your icon, first screenshots and rating decide if they tap. Treat the first two screenshots as an ad: one clear benefit each, in words a stranger understands.
How to work it
Change one thing at a time, give it time to settle and keep a log. Both stores let you test store listing variants, so always have one running.
- Checklist
- Main keywords in title and subtitle, not repeated in the keyword field
- Screenshot one states the main outcome
- Localised listing for every market you sell in
- A listing test running at all times